By Marketing Buzz

You have a newsworthy story that you want to release to the world in the form of a press release. It is well written and you are expecting it to bring you and your company free exposure. It is formatted correctly and it really says what you want it to say.

So then if you’ve done all of these things there is a good chance of your press release being acted upon right?

NO

Well, not yet anyway.

You see you can have the best press release in the World but unless it is sent to the right person then there is still every chance it will not be dealt with (or at least dealt with in the way you want it to be).

This article is therefore all about making sure you contact the right person. There are many ways to do this and these include.

1. Buy a Media Guide

Publications such as the Guardian Media Guide or BRAD will contain useful information about who to contact in the press.

2. Get someone to do it for you

You can subscribe to a media contact service or use online press release agencies.

Both are perfectly valid options to making sure your press release reaches the right person but surely the best thing about PR is that it is free. Therefore to make sure it remains free how about option number 3?

3. Do it Yourself

In the UK during the 80s and 90s we went through a DIY explosion (not literally) with people wanting to do things themselves. This usually involved walking around Homebase or B&Q at a weekend buying things like shelves and drills, taking them home and then drilling through a cable and having no electric until Monday morning (or was that just me?)

Anyway, the Norties has produced a different breed of person. DIY has been replaced with GSI (or the get someone in generation). I mean why should you do it yourself when someone else can do it for you?

Well when it comes to PR and your business because it is cheaper, it is not as hard as your think, it is better in the long run and it gives you an amazing sense of achievement.

So then let us start with the basics. How exactly can you do it yourself?

You can use the internet to find publications or types of media you want to target (these could be magazines, local papers, television channels, websites and many more)

The internet is great as many of the media will have websites of their own containing useful information about who works there and who you need to contact. This could be list of journalists, editors or support staff. Basically find out their contact information and contact them.

You can do this by emailing your Press Release and making a phone call to make sure they have it. You can call them and ask for their e-mail address, then follow that up once sent.

You can send them your Press Release in the post and follow it up with an email or telephone call

You have to be persistent but once youve made contact and established they are the right person you can keep in touch with them.

What is vital when it comes to PR and business in general is that we prefer to deal with people we like. If you make a good first impression with the media getting future PR published will be so much easier. Your contact may actually come to you for stories. Remember, the media need you more than you need them. No stories equal No sales.

The Top Tips when it comes to contacting the right person are therefore:

1. Make it personal. Get your key contacts name and use it.

2. Be persistent. Phone them, email them, fax them and send them post. Keep doing this until you get a definite NO. What might not be news worthy today could be just what they are looking for tomorrow.

3. What is in it for them? People who work in the media don’t have time to waste so when you are speaking to them get to the point and tell them the benefits of dealing with you.

4. Ask questions. If they aren’t interested ask them if they know who will be. Journalists and people in the media have many contacts and one of them could be just the person to help you (and you to help them).

5. It might be a numbers game. Don’t just send your press release to one person at a publication. Until you’ve established your main contact send it to anyone who might be interested – editor, journalists, deputy editor etc

6. Stay in touch. When you’ve established a good contact stay in touch and become their expert in your field. That way when they need something for your industry they will come to you. Send them a birthday or Christmas email. You would be amazed how the little things make the most difference.

7. Be remembered. The media love people with passion, with something to stay, people who are controversial, who are tenacious and who have opinions. Don’t be boring as you will be instantly forgettable. Be remembered and be published.

Make contacts with the right people in the media and PR can become your best means of Marketing. Remember an article published by the media will generally produce much better results than an advert in the same publication as PR acts as a third party endorsement. It is the media almost recommending or endorsing your services or products.

About the Author: The Marketing Buzz are Small Business Marketing Experts and offer all types of Marketing Services to Help You Grow Your Business.

Source: isnare.com

Permanent Link: isnare.com/?aid=213624&ca=Marketing

By Josh Neumann

What is the best home based computer business idea to help you start making money? While there are certainly many different opportunities online today, such as Google adsense, selling affiliate products, network marketing, by far the best way to make huge money is to develop your own products.

While many people are making money with other methods, developing your products is by far the most lucrative way to make a lot of money on the Internet. This could be either physical or information products. Here are some important tips and information to help you profit big time from marketing your own products or services.

So what type of products should you develop first for your home based business computer idea? This will be different for every person. Ideally, first start with a niche you have a lot of passion for, and begin with that. While this might not be the best niche, at least start your research with this area.

Well the how to’s of market research for your home based computer business are far out of the scope this article, doing your keyword research is by far the most important part for making money on the internet. Quite simply, if the keyword you’re looking for is not being searched enough times, it’ll be useless to develop a product around it, as there won’t be enough demand.

The only way to reach people on the internet is through the search engines in order to drive traffic to your site. There could be a huge offline market for a product, but if they aren’t searching for it online, you won’t be able to sell it to them. The best way to make money is to find a starving crowd and satisfy their hunger. If the crowd isn’t there, you won’t make money with your home based business computer idea.

Once you’ve found out that there is sufficient demand for certain products, now’s the time to develop it. If you are developing an information product, you want to ask your potential customers what their biggest problem with a particular niche, and work to develop an answer for it.

For this, you could put up a Google Adwords campaign with a sales letter, and asked people what their biggest problems within that niches is, or the biggest question. When you found this answer out, now he can do is developing even around it, and sell that.

You can sell the product via adwords or search engine optimization. Keep in mind that, while search engine optimization certainly the best way to generate traffic as it is all free, Adwords can get you started getting traffic much quicker. While the how to’s the developing information products for your home based business are far the scope of this article, hopefully this article is will give you a good head start.

Finally, if you plan on selling physical products, keep in mind that you don’t need to be a great marketer; the main skill you will need is search engine optimization, or how to get your site to the top of the search engines for the keyword you want to rank for. Hopefully these tips will give you a home based computer business idea to help get on the right track to making money online.

About the Author: To find a

bulk email marketing service

, visit easyinternethomebusiness.com, and get tips on

higher search engine placement. Source: isnare.com

Permanent Link:

isnare.com/?aid=196135&ca=Business

How to get an IRS Tax Levy Released

by

roni deutch

The IRS sends the levy notice to the taxpayer s bank, which orders the bank to hold the money in the taxpayer s account(s) for 21 days. The bank is legally obligated to honor the levy. No one can access the funds during this period. The 21-day period provides an opportunity for the taxpayer or his/her representative to contact the IRS and negotiate for a release of the funds controlled by the levy. Once the 21-day period passes, the funds are remitted to the IRS.

Any money deposited after the receipt of the levy is not frozen by the levy. The taxpayer should have full access to the deposited funds. The IRS can only get any subsequent funds deposited by a taxpayer after issuing another bank levy.

Releasing an Income Levy

The IRS will not release an income levy unless a taxpayer resolves his or her back tax liability. The taxpayer can resolve his or her back tax liability through Full Payment, an Offer in Compromise, an Installment Agreement, or through placement in Currently Not Collectible status.

Thus, for the most part, a taxpayer does not need not engage in any special process to release an income levy. However, a taxpayer does need to respond quickly to any IRS requests for documents, so that their case can be resolved before the a levy is imposed.

Releasing a Bank Levy Extreme Financial Hardship

Because a bank levy is a one-time event and the amounts within bank accounts are typically small, the IRS will not always release a bank levy after entering into an Installment Agreement or proving a financial hardship (i.e. Currently Not Collectible status). Instead, the IRS will typically release a bank levy only if the taxpayer is experiencing an extreme financial hardship.

An extreme financial hardship occurs when the funds within the bank account are needed for a specific reason. The reason must relate to allowable expenses, which are those expenses necessary for the health or welfare of the taxpayer, or for the production of income. Usually, if proven, the IRS will release the bank levy up to the amount necessary to pay for the allowable expense.

Here are some examples that could demonstrate an extreme financial hardship:

Notice of Eviction

Notice of Foreclosure

Shut-Off Notice (i.e. electricity, water, phone, etc.)

Notice of Repossession

Upcoming Medical Procedures

Necessary Travel Expenses for Employment

Payroll for Business

Releasing a Levy through Filing an Offer in Compromise

You can also get a levy released by filing an Offer in Compromise. However, the IRS will only release a levy after an Offer in Compromise has been deemed processable by the IRS Centralized Offer in Compromise (COIC) Unit. This means that the IRS COIC Unit has determined that the filed Offer in Compromise has met all procedural requirements.

Unfortunately, releasing a levy through filing an Offer in Compromise is not an exact science. A taxpayer must rely upon the IRS COIC Unit to notify the department that issued the levy (i.e. ACS, Revenue Officer, etc.) that it has received a processable Offer in Compromise. A taxpayer must also rely upon the IRS COIC to ask that department to release the levy so that IRS COIC may accurately consider the taxpayer s financial situation.

The Roni Deutch Tax Center is one of the nation’s hottest

income tax franchise

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Article Source:

How to get an IRS Tax Levy Released

byAlma Abell

There was a time when energy costs in Hawaii were higher than many other areas of the country, but solar energy has changed that picture. Several years ago residents began to harness the sun’s power to create renewable energy, and today it is very common to see a Solar Photovoltaic System in Hawaii, as more residents choose eco-friendly, affordable solutions.

Solar Solutions Are Economical

When solar energy was first introduced it was often too expensive for the average homeowner. However, as technology advanced and providers became more efficient, equipment and installation costs have gone down and now it is typical for a new home to include a Solar Photovoltaic System in Hawaii. Experts such as The Sonshine Solar Corp can provide equipment that allows homeowners to harness the sun’s power to produce all of their home’s electric. They offer solar hot water heaters, too. It has been estimated that customers reduce utility bills up to 50% with natural energy. They reduce water heating costs by up to 90%. Installation of renewable energy equipment entitles customers to State and Federal Tax credits. Their savings and rebates make conversion cheap enough to pay for new equipment in a fairly short time.

Solar Solutions Help Save the Earth

When fossil fuels like oil are used to create energy, they generate tons of pollution every year. Energy professionals estimate that an average home consisting of four people emits about eight tons of carbon dioxide per year. That is almost twice what their car produces. However, the renewable energy created from the sun helps keep the air clean and fresh and conserves natural resources.

Solar Solutions Are Reliable

Now that many companies have had years of experience perfecting solar equipment, providers can offer reliable products that last a lifetime. Technicians are now experienced with the latest technology and can offer clients a variety of money-and-earth-saving energy options. Many Hawaiian solar experts have become respected members of their communities and residents now rely on them for quality solutions.

Solar energy is popular in Hawaii because it helps save the environment while saving customers money. In addition installers can now offer customers a variety of solar solutions and provide quality equipment at affordable prices.