The Importance Of Branding And Marketing In Hospitality

By David Shoemaker I.

Managers in the hospitality industry should understand marketing and branding. Hospitality marketing prepares future managers with the knowledge needed to ensure that their company, whether it is a well established hotel or a new restaurant, understands the way consumers think. This is extremely important, because the consumer drives the hospitality industry. Understanding the mind of the consumer and why they make the purchasing decisions that they do can prove to be lucrative. It’s useful to know what role marketing and branding plays in those decisions and how you can make it work for you. Many hospitality management training courses discuss marketing and branding as a way to improve the company or brand you may work for.

As some experts discuss in hospitality management training courses, brands have something known as “equity.” Brand equity is when consumers associate that brand with positive and favorable feelings. A brand’s reputation and goodwill adds value to the company. Sometimes, this added value can be worth more for the company than the actual physical assets the company is worth. This is why sometimes new products are released under well-known and well-established brand names.

It gives more comfort and reliability for the consumer to trust and try the new product. This is true for the hospitality industry, for example when new hotels are often represented under one same brand name. While learning about hospitality marketing you begin to understand why these people trust these brands, which is something known as brand loyalty.

[youtube]http://www.youtube.com/watch?v=rVDgL_6glMg[/youtube]

Brand loyalty is when a consumer insists on continuously buying one particular brand of a product. They stick with that brand for a long period of time and will choose it over any other similar brands, even if the unknown brand costs less. Although being in that position is considered extremely successful in hospitality marketing, it has recently become increasingly difficult to gain loyal consumers. This is due to two causes, one being that brands within the same category have become increasingly similar. The second cause is that sales promotions and lower priced deals are being offered constantly by different brands- making it difficult for consumers to just stick with one brand because they can get a better deal. However, if the quality of a brand is consistently great and no other brand can offer the same, there is a great chance that consumers will be loyal.

This can lead to what experts and marketing professionals in hospitality marketing describe as a “master brand.” The master brand is a brand that is so dominant in consumers’ minds that they immediately connect it with an entire product category. Branding and marketing is extremely important in getting brands to this position. Even if your brand doesn’t reach this level of recognition, there are ways to be successful at marketing it for effective results. For example, good branding can be valuable when you have an easily identifiable brand, whether it is through the name or trademark.

As mentioned previously, another way to be successful at hospitality marketing is through consistent quality and service. As some hospitality management training courses explain, branding is also successful when the location is convenient. There are always better approaches, methods, and techniques to use to make your brand better and increase equity, loyalty, and recognition for the consumer and branding can be a big part of it. These are key concepts to remember and put into practice to establish a successful career in hospitality.

About the Author: David Shoemaker is Vice President of Learning Solutions and Innovation at eCornell. For more information on hospitality management training, hospitality marketing, or eCornell, please visit http://www.eCornell.com

Source: isnare.com

Permanent Link: isnare.com/?aid=533823&ca=Education

Inventive Valentine’s Day Gifts

Submitted by: Keith C

Gifts such as flowers, candy, lingerie, jewelry and other romantic items are pretty common on Valentine’s Day. In fact they are so common that many who have been with the same partner for several years may be worried that their partner is growing bored with these typical gifts. However, there are other options for gift ideas on Valentine’s Day. It is important to remember that Valentine’s Day gifts can be anything you choose. You can give the same types of gifts you would give your partner for Christmas or a birthday. Just because it is Valentine’s Day does not mean you have to limit your imagination when it comes to selecting gifts for your partner. Whether you are running out of ideas for Valentine’s Day or simply looking for gift ideas that are truly unique this article will provide some useful tips.

Dinner and a movie is one of the most common date ideas for any night of the year and is particularly popular on Valentine’s Day. However, there is a way to update this date idea of basically having some form of entertainment combined with sharing a meal together. One way to do this is by renting out a museum after hours. You and your date can spend the evening wandering through the museum and enjoying the exhibits. You can also bring along a picnic dinner for the two of you to enjoy at the museum. This unique Valentine’s Day can be expensive but it is also likely to be a gift your date will never forget.

Another fun Valentine’s Day gift idea is to surprise your date with a trip to a sporting event. However, this type of gift is only likely to be appreciated if your partner is a fan of the event or the team you are going to see. This is a unique gift idea for Valentine’s Day because most people assume this type of gift is something which is not appropriate for Valentine’s Day because it is not overtly romantic. However, if you know your partner will love this gift there is nothing wrong with giving them this type of gift for Valentine’s Day.

Another great gift idea for Valentine’s Day is a gift of a scrapbook of your relationship together. You can take photos of the two of you from throughout the relationship and arrange them according to themes or in chronological order. You can decorate each page with other photos, stickers, ribbons or anything that supports the theme of the page. This is a unique gift which will really surprise your partner. It is also a Valentine’s Day gift that they are likely to cherish for years to come.

[youtube]http://www.youtube.com/watch?v=j5XK1TVOKII[/youtube]

A romantic and fun gift that will become a keepsake of your affection is an Original Message in a Bottle from the Original Message in a bottle shop, they have a great offer for Valentine’s Day, simply preorder before Feb 5th, they will mail out your Message in a Botte(or MIB as they call them) on Feb 7th with a decal on the box that says “Do not Open Until Valentine’s Day”. Its included in the price and prices are cost effective $19.99-$24.99 for a fun gift that will become a keepsake.

Want a unique and romantic Valentine’s Day gift for he

or a romantic Valentine’s day gift for him?

Search no more! Send a romantic presonalized Valentines Gift

for the special him or her in your life with a Message In A Bottle Today!

Send a beautiful and unique gift to that special him or her in your life. A Message in a Bottle is completely personalized by you from the bottle, confetti and sand to your gift’s message. Imagine their surprise to receive such a romantic and special gift that you have personalized and crafted especially for them this Valentine’s.

We know this is a very important day so we provide you with two excellent options for delivery –

“Do not open till Valentine’s Day” option #1 – simply place your order today, when you get to the shipping options in the shopping cart, click on the “Do not open till Valetine’s Day” option and we will mail your Message in a Bottle out on Feb. 7 via priority mail 2-3 business day delivery, on the package will be a decal that says “Do not open till Valentine’s Day”. This option is free and included with the price of the Message in a Bottle. (Order now or latest day to receive an order from you, is February 5, noon pacific time.) o

Fedex air – Delivery on Monday, V-Day – simply choose this option when you get to the shipping options in the shopping cart, we will ship your Message in a Bottle via Fedex 2nd day air, on Feb 10, for delivery on Valentine’s Day – cost for delivery $36.99 in the 48 continuous states.(Order now or latest day to receive an order from you, February 8, noon pacific time)

About the Author: Keith CThe Original Message in a Bottle Shop

bottlemeamessage.com

Source:

isnare.com

Permanent Link:

isnare.com/?aid=704696&ca=Wellness%2C+Fitness+and+Diet