Submitted by: Groshan Fabiola

Online ECommerce business had become global because of the reach of the Internet even to remote corners of the world. You will need to deal with customers from different countries, with their own languages and currencies. Their tax structures and payment options will also vary widely. Magento helps you internationalize your ECommerce business by offering a global platform, so that you can expand your business without too much effort or time. You can offer multiple versions of your ECommerce site so that the specific needs of diverse customers are effectively met with. Magento provides you the facility to translate the site and its contents into more than 60 languages and supports multiple currencies. You can configure separate lists for each country and utilize the features of site registration, configuration of addresses for billing and shipping destination, and ability to stipulate payment and shipping methods. You can localize each version of your site for different tax rates, including the WEEE/DEEE tax frameworks of the European Union.

Flexible Site Management with Unique Interface of Magento

The easy and usable interface of Magento helps you manage your online channel in the most efficient manner. You can manage several stores from a single administration panel, including the localized and international versions of all your sites. You can share all the information or only specific information from the admin panel and create roles and users permission systems. With Magento, you can effectively use Google Website Optimizer Integration for Multivariate and A/B Testing. You can design each site and customize all of them with different templates offered by Magento. You can also integrate Magento with any other third party application through the Web Services API of Magento.

Exclusive SEO Tools of Magento for International Reach of Your ECommerce Site

The search engine friendly SEO tools and URL structure of Magento ensures that you can attract new customers instantly. The search engine friendly URLs are auto-generated, down to the various links in Layered Navigation. Sitemaps and popular search terms pages are also auto-generated for submission to search engines and for display in your sites. Moreover, Magento offers a unique URL Rewrite tool, with which you can specify the structure of various product pages accurately and have complete control over all Meta information for different products and categories through the intuitive administration interface of Magento. You can have access to Google Site Map with the SEO tools of Magento. The SEO tools of Magento are built with all fundamental features for complete SEO support. The auto-generation facility ensures that your sites get global exposure and reach. You can achieve all these at the least possible cost and need not spend thousands of dollars on self-proclaimed SEO experts.

Thus, the Magento tools for internationalizing your site for different countries, managing your different sites with total flexibility, and making the sites totally search engine friendly, guarantee that you can operate and expand your ECommerce business to any level that is required.

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