Submitted by: Christina Cordle
Being a life coach is such a rewarding profession. Not only you get to have a regular job, you also get to help people who have problems. These days, a lot of people are seeking the help of professional life coaches. Since each of us has our own share of struggles in work, in our relationships, and in our life in general, the demand for life coaches have increased these past few years. Being a good life coach would not be enough to attract many clients. A marketing plan should be formulated in order for you to let people who need your help find you. Here are some tips to get you started in attracting potential clients:
Choosing the Right Demographics Ask yourself who are your target market and try focusing your marketing efforts on them. There are different approaches when it comes to marketing for coaches so you need to take a step back and analyze which market you want to penetrate. Targeting a specific age group, gender, and location would make it easier for you to market yourself. Choosing the right demographic would also help you lessen the level of competition so you won t need to spend a lot of effort.
Advertising Methods The internet is your best friend. There are just so many ways to put up an advertisement over the internet. Start with social media and work your way through other internet marketing options. Almost everyone has a Facebook or a Twitter account so take advantage of those types of platforms in the internet. Be creative in creating your account profile and make sure that it is suitable for your target audience. As much as possible try to utilize free advertising methods especially if you are just starting out. If you have the resources, it would be perfect to have your own personal website created. Having your own website would increase your value and people would feel comfortable and confident in employing your services.
Give Freebies Everybody loves freebies. This is one way to instantly attract the attention of potential clients. You may put up a simple video and talk about some basic tips about life coaching. You can also create life coaching articles and post it in top article directories or in your own website. People will love you if you give out free stuff. If people love you, it would be a great promotion too since there would be a great possibility that they will recommend you to other people.
Those are just simple but very effective ways to get known and attract clients. Personal skills are always necessary but it would be nothing if people do not know you. Come up with a great marketing strategy and put it into action. If necessary, you may seek help from advertising or marketing experts to help you setup your campaign. It is rare to find a job these days wherein you can earn while helping others. Just by following these simple tips, you can offer your services to a lot of people who need help out there.
About the Author: Christina Cordle enjoys writing for Coachestrainingblog which is an online resource on
marketing for coaches
life coaching articles
as well as other related subjects.