Saturn moon Enceladus may have salty ocean

Thursday, June 23, 2011

NASA’s Cassini–Huygens spacecraft has discovered evidence for a large-scale saltwater reservoir beneath the icy crust of Saturn’s moon Enceladus. The data came from the spacecraft’s direct analysis of salt-rich ice grains close to the jets ejected from the moon. The study has been published in this week’s edition of the journal Nature.

Data from Cassini’s cosmic dust analyzer show the grains expelled from fissures, known as tiger stripes, are relatively small and usually low in salt far away from the moon. Closer to the moon’s surface, Cassini found that relatively large grains rich with sodium and potassium dominate the plumes. The salt-rich particles have an “ocean-like” composition and indicate that most, if not all, of the expelled ice and water vapor comes from the evaporation of liquid salt-water. When water freezes, the salt is squeezed out, leaving pure water ice behind.

Cassini’s ultraviolet imaging spectrograph also recently obtained complementary results that support the presence of a subsurface ocean. A team of Cassini researchers led by Candice Hansen of the Planetary Science Institute in Tucson, Arizona, measured gas shooting out of distinct jets originating in the moon’s south polar region at five to eight times the speed of sound, several times faster than previously measured. These observations of distinct jets, from a 2010 flyby, are consistent with results showing a difference in composition of ice grains close to the moon’s surface and those that made it out to the E ring, the outermost ring that gets its material primarily from Enceladean jets. If the plumes emanated from ice, they should have very little salt in them.

“There currently is no plausible way to produce a steady outflow of salt-rich grains from solid ice across all the tiger stripes other than salt water under Enceladus’s icy surface,” said Frank Postberg, a Cassini team scientist at the University of Heidelberg in Germany.

The data suggests a layer of water between the moon’s rocky core and its icy mantle, possibly as deep as about 50 miles (80 kilometers) beneath the surface. As this water washes against the rocks, it dissolves salt compounds and rises through fractures in the overlying ice to form reserves nearer the surface. If the outermost layer cracks open, the decrease in pressure from these reserves to space causes a plume to shoot out. Roughly 400 pounds (200 kilograms) of water vapor is lost every second in the plumes, with smaller amounts being lost as ice grains. The team calculates the water reserves must have large evaporating surfaces, or they would freeze easily and stop the plumes.

“We imagine that between the ice and the ice core there is an ocean of depth and this is somehow connected to the surface reservoir,” added Postberg.

The Cassini mission discovered Enceladus’ water-vapor and ice jets in 2005. In 2009, scientists working with the cosmic dust analyzer examined some sodium salts found in ice grains of Saturn’s E ring but the link to subsurface salt water was not definitive. The new paper analyzes three Enceladus flybys in 2008 and 2009 with the same instrument, focusing on the composition of freshly ejected plume grains. In 2008, Cassini discovered a high “density of volatile gases, water vapor, carbon dioxide and carbon monoxide, as well as organic materials, some 20 times denser than expected” in geysers erupting from the moon. The icy particles hit the detector target at speeds between 15,000 and 39,000 MPH (23,000 and 63,000 KPH), vaporizing instantly. Electrical fields inside the cosmic dust analyzer separated the various constituents of the impact cloud.

“Enceladus has got warmth, water and organic chemicals, some of the essential building blocks needed for life,” said Dennis Matson in 2008, Cassini project scientist at NASA’s Jet Propulsion Laboratory in Pasadena, California.

“This finding is a crucial new piece of evidence showing that environmental conditions favorable to the emergence of life can be sustained on icy bodies orbiting gas giant planets,” said Nicolas Altobelli, the European Space Agency’s project scientist for Cassini.

“If there is water in such an unexpected place, it leaves possibility for the rest of the universe,” said Postberg.

Retrieved from “https://en.wikinews.org/w/index.php?title=Saturn_moon_Enceladus_may_have_salty_ocean&oldid=4453704”

Police report drug haul seizure worth up to £30 million in Brownhills, England

Monday, December 2, 2013

Police in the West Midlands in England today said nearly 200 kilograms worth of drugs with value possibly as great as £30 million (about US$49 million or €36 million) has been seized from a unit in the town of Brownhills. In what an officer described as “one of the largest [seizures] in the force’s 39 year history”, West Midlands Police reported recovering six big cellophane-wrapped cardboard boxes containing cannabis, cocaine, and MDMA (“ecstasy”) in a police raid operation on the Maybrook Industrial Estate in the town on Wednesday.

The impact this seizure will have on drug dealing in the region and the UK as a whole cannot be underestimated

The seized boxes, which had been loaded onto five freight pallets, contained 120 one-kilogram bags of cannabis, 50 one-kilogram bags of MDMA, and five one-kilogram bricks of cocaine. In a press release, West Midlands Police described what happened after officers found the drugs as they were being unloaded in the operation. “When officers opened the boxes they discovered a deep layer of protective foam chips beneath which the drugs were carefully layered”, the force said. “All the drugs were wrapped in thick plastic bags taped closed with the cannabis vacuum packed to prevent its distinctive pungent aroma from drawing unwanted attention.” Police moved the drugs via forklift truck to a flatbed lorry to remove them.

Detective Sergeant Carl Russell of West Midlands Police’s Force CID said the seizure was the largest he had ever made in the 24 years he has been in West Midlands Police and one of the biggest seizures the force has made since its formation in 1974. “The impact this seizure will have on drug dealing in the region and the UK as a whole cannot be underestimated”, he said. “The drugs had almost certainly been packed to order ready for shipping within Britain but possibly even further afield. Our operation will have a national effect and we are working closely with a range of law enforcement agencies to identify those involved in this crime at whatever level.”

Expert testing on the drugs is ongoing. Estimates described as “conservative” suggest the value of the drugs amounts to £10 million (about US$16.4 million or €12 million), although they could be worth as much as £30 million, subject to purity tests, police said.

Police arrested three men at the unit on suspicion of supplying a controlled drug. The men, a 50-year-old from Brownhills, a 51-year-old from the Norton area of Stoke-on-Trent in Staffordshire, and one aged 53 from Brownhills, have been released on bail as police investigations to “hunt those responsible” continue. West Midlands Police told Wikinews no person has yet been charged in connection with the seizure. Supplying a controlled drug is an imprisonable offence in England, although length of jail sentences vary according to the class and quantity of drugs and the significance of offenders’ roles in committing the crime.

Retrieved from “https://en.wikinews.org/w/index.php?title=Police_report_drug_haul_seizure_worth_up_to_£30_million_in_Brownhills,_England&oldid=2611781”

Wikinews interviews Richard H. Clark, independent candidate for US President

Tuesday, February 19, 2008

While nearly all cover of the 2008 Presidential election has focused on the Democratic and Republican candidates, the race for the White House also includes independents and third party candidates. These parties represent a variety of views that may not be acknowledged by the major party platforms.

As a non-partisan news source, Wikinews has impartially reached out to these candidates, throughout the campaign. The most recent of our interviews is Gaithersburg, Maryland’s Richard H. Clark (b. 1960), a senior software engineer and member of MENSA.

[edit]

Retrieved from “https://en.wikinews.org/w/index.php?title=Wikinews_interviews_Richard_H._Clark,_independent_candidate_for_US_President&oldid=4560579”

Interviewing Techniques For Recent College Grads

Interviewing Techniques for Recent College Grads

by

ken sundheim

Recent College Graduates – Interview Expectations and Job Selection Advice

[youtube]http://www.youtube.com/watch?v=WnYzcvd4n6I[/youtube]

Why You Are Interviewing? The obvious answer to this question is that you need a job. However, this kind of thinking will land you at a company that you are not happy working at. Instead, think of it this way: you are interviewing to decide what type of career and company suits you best. When it comes to recent college graduates, many companies take advantage of their inexperience and load the young professionals up with work no one else wants to do. Don’t let them tread all over you. You have as much choice as they do as to whether or not you will be working at that particular company. Unless you feel that it is the offer of a lifetime, you should not jump to sign your first offer letter. Be prepared to lose the job. The worst case scenario is that the company decides to hire someone else and you have to look elsewhere. It is far better to weigh your options than to get reeled into doing a job you hate just because you jumped at the first offer that came your way. What Types of Jobs Are You Interviewing For? If you want to be an accountant then by all means, you should become an accountant. However, school is not like real life. Just because you liked a class in college doesn’t mean that you will enjoy working in that field. Prior to going out and interviewing, do some research on various occupations you may find interesting. Find out what they pay, what the hours are, what the future of the industry holds, who are the major players as well as any other information you can dig up. Salary Talk When I just graduated from college, right before I started my business, I left the software company I was working for at the time to be an account manager for a company that sold checks. I left for an extra $7,000 a year. It was the worst career mistake I have ever made. If the company you work for is stable and has a good reputation, don’t be too concerned with the base salary they are offering. On the other hand, if a company is promising gold but is paying next to nothing, run the opposite way. What If I Am Really Nervous During My Interview? That is fine; trust me. Graduating from college is a major life change. It is scary – the way people talk about the ‘real-world’ can put a lot of pressure on a young person. If you’re nervous, just be honest about it. If the interviewer has any shred of decency in them, they will understand. Just accept the fact that you are nervous and that it is a completely normal way to feel. Getting nervous about something is a sign that it is important to you. You should be nervous. If the interviewer is not sympathetic to the fact that interviewing is a little gut-wrenching for a recent college graduate, then you don’t want to work with that person anyway. What Questions Am I Going to Be Asked? This depends on the actual person who interviews you. If they are smart, they will have an honest conversation with you. If you get stuck with someone who insists on using conventional interviewing techniques, they will probably ask you about your strengths and weaknesses, why you think you would be a good fit for the position and what you have to bring to the company If you want to prepare for cookie-cutter questions like these, make sure your answers are unconventional. Take risks. If you don’t, you will be indistinguishable from everyone else.

Ken Sundheim runs a New York City sales recruiting firm

sales recruiters sales recruitment agencies

and marketing staffing company

new york marketing employment agencies

Article Source:

ArticleRich.com

On the campaign trail in the USA, July 2020

Monday, August 31, 2020

The following is the third edition of a monthly series chronicling the 2020 United States presidential election. It features original material compiled throughout the previous month after an overview of the month’s biggest stories.

This month’s spotlight on the campaign trail includes interviews with the vice presidential nominees of the American Solidarity Party, the Bread and Roses Party, and the Unity Party of America.

Retrieved from “https://en.wikinews.org/w/index.php?title=On_the_campaign_trail_in_the_USA,_July_2020&oldid=4641440”

Hotel development proposal could displace Buffalo, NY business owners

Buffalo, N.Y. Hotel Proposal Controversy
Recent Developments
  • “Old deeds threaten Buffalo, NY hotel development” — Wikinews, November 21, 2006
  • “Proposal for Buffalo, N.Y. hotel reportedly dead: parcels for sale “by owner”” — Wikinews, November 16, 2006
  • “Contract to buy properties on site of Buffalo, N.Y. hotel proposal extended” — Wikinews, October 2, 2006
  • “Court date “as needed” for lawsuit against Buffalo, N.Y. hotel proposal” — Wikinews, August 14, 2006
  • “Preliminary hearing for lawsuit against Buffalo, N.Y. hotel proposal rescheduled” — Wikinews, July 26, 2006
  • “Elmwood Village Hotel proposal in Buffalo, N.Y. withdrawn” — Wikinews, July 13, 2006
  • “Preliminary hearing against Buffalo, N.Y. hotel proposal delayed” — Wikinews, June 2, 2006
Original Story
  • “Hotel development proposal could displace Buffalo, NY business owners” — Wikinews, February 17, 2006

Friday, February 17, 2006

Buffalo, New York —Savarino Construction Services Corp. has proposed a $7 million hotel project at the Forest and Elmwood Avenue intersection, according to The Buffalo News. The proposal calls for a 5-story, 45,000 square-foot 80-room hotel with underground parking for at least 50 vehicles, and 4,500 square-feet of retail space on the lower level.

Hans Mobius, the owner of the five properties to be purchased in the plan (1109 to 1121 Elmwood), reportedly signed a contract with Savarino to assemble the development.

“We saw a huge opportunity to bring something to the Elmwood Village that will make sense and bring a service that’s currently not available,” said Eva Hassett, vice president of Savarino. “Elmwood is such a wonderful place to eat, shop, walk and spend time. We believe this project will add to that vibrant environment.”

Some business owners in the area see it differently. Wikinews interviewed 2 of the 4 owners whose business’s would be demolished if the development goes through.

Nancy Pollina, of Don Apparel at 1119 Elmwood, who found out about the development only yesterday, said she is “utterly” against the proposal. Her apparel shop has stood at the same location for nearly 14 years. She has volunteered in the community, and helped create several gardens around bus shelters in the city, and served on Forever Elmwood Board for six years as head of Beautification. Patty Morris co-owns Don Apparel with Pollina.

“To say this is a good looking project, I want to say the emperor has no clothes. This [project] does not take into consideration the needs of the college students. I have been told by college students, these shops here, are the reason they leave the campus,” said Mrs. Pollina.

Buffalo State College is 500-feet from the intersection.

Michael Faust, the owner of Mondo Video said, “Well, I do not really want to get kicked out of here. The landlord was very open, and the deal he made with me when I moved in here was ‘the rent is cheap and I [the landlord] will not fix anything and that will not change.'” Faust said he first learned of the development plan, “about 48 hours ago. I found out on Tuesday when the Buffalo News called and asked for my opinion on this.” Faust has not said if he will make plans to relocate. “We have to see if this [house] is going to get knocked down first,” said Faust.

An “informational” meeting, where citizens can voice opinions and learn about the proposal, will be held on Tuesday February 21, 2006 at 5:00pm (eastern), at the Burchfield-Penney Art Center Gallery at Buffalo State College, Rockwell Hall.

Executive director of Forever Elmwood Corporation, Justin P. Azzarella would not comment on whether or not the organization supports the development, saying, “you will just have to come to the meeting.”

Forever Elmwood Corp. is designed to preserve and protect the unique and historic nature of Elmwood Avenue and its surrounding neighborhoods and encourage neighborhood commercial revitalization. The organization was founded in 1994.

Nearly two years ago, the Forever Elmwood Corp. assisted in the blocking of the demolition of the Edward Atwater house at 1089 Elmwood next to Pano’s Restaurant which is at 1081 Elmwood. Owner Pano Georgiadis wanted to expand his restaurant onto the property where the house now stands, but the Common Council denied his permit to demolish saying the house is a historical landmark and needs to be protected. Georgiadis, who has a bleeding ulcer, said that all the court cases landed him in the hospital. “I got a bleeding ulcer, and since then, I don’t care about this house anymore, or this city. I just go to work every day. I think [preservationists] are parasites,” said Georgiadis.

Georgiadis will not be attending Tuesday’s meeting saying, “I will be out of town.”

In 1995 Hans Mobius proposed a plan to develop a Walgreens, that was to be placed in the same location, but residents and business owners shot down the proposal. Walgreens eventually withdrew its request for a variance after pressure from the community.

Retrieved from “https://en.wikinews.org/w/index.php?title=Hotel_development_proposal_could_displace_Buffalo,_NY_business_owners&oldid=4461895”

Star Light Sound/Music Controlled Music Light For Vehicles

Star Light Sound/Music Controlled Music Light For Vehicles

by

ArticleSubmit AutoStar Light Sound/Music Controlled Music Light for Vehicles

More details? Google this:

[youtube]http://www.youtube.com/watch?v=ZdtNR0Gu_FI[/youtube]

+”Star Light Sound/Music Controlled Music Light for Vehicles” +”buyonme”Reviews of Star Light Sound/Music Controlled Music Light for Vehicles

  • – Deluxe light for decorating the interior of vehicles
  • LED’s of super high brightness
  • Energy saving and environment friendly
  • Gives your car a sense of romance
  • Work voltage: DC 12V
  • Dimensions: 5.51 in x 0.98 in x 1.18 in
  • Weight: 5.36 oz

Products image from BuyOnMe StoreSound/Music Controlled Music Light for Vehicles (2 Lights)

More details? Google this:

+”Sound/Music Controlled Music Light for Vehicles (2 Lights)” +”buyonme”Reviews of Sound/Music Controlled Music Light for Vehicles (2 Lights)

  • – Deluxe decorative light made with LED of high brightness
  • An audio volumn indicator set in the plug which adds elegance and romance to your car when appreciating the music or driving at night
  • Adjustable degree of illumination
  • Energy saving and environment friendly
  • Work voltage: DC 12V
  • Dimensions: 2.17 in x 1.77 in x 0.71 in
  • Weight: 6.77 oz

Products image from BuyOnMe Store12V Flexible Cuttable LED Tape (1M 66-LED Green)

More details? Google this:

+”12V Flexible Cuttable LED Tape (1M 66-LED Green)” +”buyonme”Reviews of 12V Flexible Cuttable LED Tape (1M 66-LED Green)

  • – Voltage: 12V
  • 66 LED’s of green light
  • Sprucing up your beloved cars
  • Dimensions: 43.31 in x 0.31 in x 0.08 in
  • Weight: 0.35 oz

Products image from BuyOnMe Store

People purchase more and more

creative gadgets

as a gift to their lovers from the Internet nowadays. Both the consumer behaviors and their life are changed.

Article Source:

ArticleRich.com

UK allows corporations to award high school credits

Monday, January 28, 2008

The government of the United Kingdom has given corporations like fast food chain McDonald’s the right to award high school qualifications to employees who complete a company training program.

Two other businesses, railway firm Network Rail and regional airline Flybe, were also approved. The decision was made by the Qualifications and Curriculum Authority, which oversees the national curriculum.

McDonald’s said it will offer a “basic shift manager” course, which will train staff in marketing, customer service, and other areas of restaurant management. Completion of this course will be the equivalent of passing the GCSE, the standard exam taken at age 16, or the Advanced Level, taken at age 18.

Network Rail plans to offer a course in rail engineering, while Flybe is developing a course involving aircraft engineering and cabin crew training. Passing Flybe’s course could result a university level degree.

Prime Minister Gordon Brown supports the plan. “It is going to be a tough course, but once you have got a qualification in management you can probably go anywhere,” Brown said. He emphasized the importance of higher education, saying, “Every young person needs a skill and to think about going to college, doing an apprenticeship or university.”

John Denham, Secretary of State for Innovation, Universities and Skills, called the decision “an important step towards ending the old divisions between company training schemes and national qualifications” and said it will “benefit employees, employers and the country as a whole.”

However, some people are unsure of the plan’s effectiveness. Sally Hunt, general secretary of the University and College Union, said, “We are unsure whether those institutions would be clamoring to accept people with McQualifications,” using a derogatory term for the program.

Retrieved from “https://en.wikinews.org/w/index.php?title=UK_allows_corporations_to_award_high_school_credits&oldid=3197742”

Denny’s Super Bowl free ‘Grand Slam Breakfast’ brings 2 million diners

Friday, February 6, 2009

Denny’s 1,600 chain restaurants across North America, Puerto Rico and Canada, were slammed for eight hours Tuesday with hungry patrons standing on sidewalks for nearly two hours to take advantage of the $5.99 “Grand Slam Breakfast” giveaway.

Denny’s, a dining chain with annual revenue of about $900 million, has advertised in a TV commercial Sunday during the Super Bowl XLIII that it would give away its signature breakfast from 6 a.m. until 2 p.m. local time Tuesday, at all its restaurants in the U.S., Canada and Puerto Rico, while supplies lasted.

Denny’s Diner has promoted the iconic dish giveaway heavily, with a bold 30-second appeal ad that aired during the third quarter of the Super Bowl 43 on Sunday, plus another 15-second ad during the post-game show, offering a free breakfast to some 90 million viewers. In addition, it has placed a full-page ad in USA Today‘s Monday edition. The promotion was further announced on The Today Show and notices were also sent out to the chain’s “Denny’s Breakfast Club” members.

The NBC ad, which was bought to unveil a new promotion for customers squeezed by the recession, may have cost as much as $3 million, said Nelson Marchioli, CEO of Denny’s Corp. Super Bowl XLIII’s 30-second commercial time slot costs $2.4 million–$3 million for the airtime alone, excluding production and talent costs.

The game was televised live by the US NBC Sunday Night Football and Canada’s CTV Television Network. BayTSP has reported that, “as of 10 a.m. Wednesday, commercials that initially aired during NBC’s Super Bowl XLIII broadcast subsequently had been watched online more than 28 million times.”

“The promotion has a total cost of $5 million U.S., which includes $3 million for the commercial on NBC,” said a Denny’s spokesman, noting also that the company received about $50 million in news coverage, most of which was positive. According to a Denny’s representative, two million people walked through the restaurant chains’ doors Tuesday, and each Denny’s restaurant served an average of 130 Grand Slams per hour.

With the “Denny’s Feeds America” promotion, the company has reported 14 million hits on its Web site between Sunday night and Monday morning. Denny’s shares rose 6 cents, or 3.1 percent, to $1.98 in afternoon trading. The stock has traded in a range of $1.18 to $4.10 over the past 52 weeks.

“Denny’s free Grand Slam” has ranked in the top 10 Google searches early Tuesday and fell to No. 18 by the end of the promotion, while “denny s locations” was #9 on Google Trends, which tracks fast-rising searches. It has also held spots No. 1 (Denny’s) and 7 (Grand Slam) on Twitter‘s trending topics. It has generated much chat on Twitter, garnering 1,700 tweets on Tuesday, compared with its average of 59. Doritos, winner of the USA TODAY survey for best Super Bowl spot ad, had 933 mentions after reaching a peak of almost 3,300.

The idea of the TV ad was to get people to come in and re-evaluate Denny’s Diner. “A lot of people have forgotten what Denny’s is, or they think they know, while we’ve come out with a whole lot of new products. We felt like we needed to jump start the brand,” Denny’s Chief Marketing and Innovation Officer Mark Chmiel said.

“We’re celebrating the Grand Slam this year,” Chmiel said. According to the company’s financial data, on January 15 Denny’s reported systemwide comparable-store sales for the fourth quarter were down 6.1 percent, compared to a 0.2 percent decline from the same period in 2007.

According to Robert Gonzalez, public relations company Hill & Knowlton spokesman, Denny’s has expected at least 2 million people to eat a free Grand Slam by the end of the promotion. “Every restaurant is packed with people and lines,” Gonzalez said. “Everything today is about fast. People are on the go, and they’re eating fast food. It’s cutting into sit-down dining,” he added.

“Each of the more than 1,500 Denny’s were planning to make about 100 Grand Slams an hour,” Denny’s spokeswoman Cori Rice said. It had predicted it will have served about 1,400 people per location, more than five times the normal volume. “Grand Slam Breakfast” is a four-item option on its menu, consisting of two pancakes, two eggs, two strips of bacon and two sausage links. It weighs in at 44 grams of fat, 56 carbohydrates and 770 calories.

Nationwide, Denny’s expected to sell about 2 million Grand Slams — about 15 percent of the annual tally. According to Mark Chmiel, chief marketing operator and executive vice president, the diner chain has reported approximately 2 million meals worth more than $12 million were given away nationwide and each Denny’s restaurant served an average of 130 Grand Slams per hour. It estimated it has earned about $50 million worth of public relations following the free Grand Slam campaign, Chmiel said.

The company is also experimenting with a Grand Slam Burrito and also has introduced for this year, a Grand Slamwich, which includes eggs, bacon, sausage and cheese between two slices of bread, with a teaspoon serving. “It already has shown strong consumer appeal,” said Chmiel. The company has received flood of e-mails and letters proving the positive impact of the Grand Slam campaign and commercials on its customers.

Chmiel also announced he’s planning a third major promotion in this year’s third quarter, which happens to include another major sporting event, the World Series. “That’s one we’re definitely looking at,” he said.

Jobless Paris Winslow of downtown San Francisco, California has joined the long line which stretched from the front door on Mission Street, between Fourth and Fifth streets, to the corner of Fourth and up the block. “The economy is getting kind of scary. This line looks like those pictures of soup kitchen lines during the 1929 Great Depression,” Winslow said.

“I came all the way from San Francisco for a free $6 meal, Isn’t that pathetic? A year ago, I never would have done this. These days I’m willing to put my ego on the back burner,” said Stephen Weller, a jobless contractor who waited with his dog, Emmett. California Denny’s restaurant managers have issued rain checks (for free chilled meals, as security backed by actual bacon) to anyone who failed to get in by the 2 p.m. deadline.

A big eater could also “Slam It Up” by adding any two additional items for 99 cents each to their meal. Customers on Tuesday were also handed “bounceback” coupon books that include offers for additional free menu items with purchases. Chicago Tribune reporter Kevin Pang has eaten five free Grand Slams on Tuesday at five different Denny’s Diners in four hours. He claims to have consumed 4,100 calories at Harwood Heights, 5:36 a.m, at Schiller Park, 6:22 a.m., at Franklin Park, 7:08 a.m., at Melrose Park, 7:41 a.m. and at Grand Slam No. 5 Oak Park, 8:57 a.m.

“The Grand Slam has always been a Denny’s favorite. This free offer is our way of reacquainting America with Denny’s real breakfast and with the Denny’s brand,” Denny’s CEO Nelson Marchioli said in a statement. In 1977s, the Grand Slam started as a baseball-related promotion in Atlanta, Georgia. Its normal price averages around $5.99. Marchioli said the event was also a way to kick-off its “Year of the Grand Slam” promotion. Denny’s claimed it has sold 12.5 million Grand Slams a year.

“The economy’s tough and people are jumping all the way to fast food to try to figure it out. We all use fast food, whether it’s for time or convenience or for money. But you can go to Denny’s and you don’t have to give up a real breakfast and that was the whole focus of our commercial,” Marchioli explained. McDonald’s (MCD, Fortune 500) has done well during this economic meltdown since the global recession pushes people toward less expensive dining options.

McDonald’s has announced plans Wednesday to open 175 new restaurants in China this year despite the global economic crisis, thereby increasing the number of outlets in China by 17 percent, from 1,050 currently. Last month, McDonald’s 2008 net profit has risen 80 percent from 2007 to 4.3 billion dollars.

Marchioli has also introduced Denny’s $4 Weekday Express Slam, which is a streamlined version of the Grand Slam. “I want to take back share. For too long, we have allowed others to take share, whether it was Starbucks or McDonald’s. They’re fine competitors and I don’t expect to take all their business from them, but I’d like a little bit back,” Marchioli noted.

According to Rafi Mohammed, author of “The Art of Pricing,” people love free. “It triggers a Pavlovian response in people,” said Mohammed. If Pavlov’s dogs salivate when a bell rings, Denny’s free Grand Slam breakfast has attracted 2 million hungry customers. “I believe free maximizes trial and doesn’t devalue a product as long as it is a rare event. Aside from the cost, the major downside is that it attracts customers who truly have no intention of coming back,” he added.

According to University of Portland consumer psychology professor Deana Julka, people flock to free promotions amid just a few dollars saving because there’s nothing in life for free. “So when there’s something out there that costs nothing, it creates a psychological rush. Especially in these times when people feel overtaxed or overburden, there’s an internal reward people feel by getting something for free,” she said. “It’s being thrifty and feeling like you beat the system. Free really hits the spot for a lot of people,” Julka added.

“Free is an emotional hot button. When free is concerned, there is no downside – or, at least, we don’t see the downside immediately. So we overvalue everything that is free. People love free stuff, particularly when money’s tight,” said Dan Ariely, a business professor at Duke University, author of “Predictably Irrational: The Hidden Forces That Shape Our Decisions.”

Experts, however, explained these moves need to be done sparingly, since giveaways can teeter in the balance between desperation and a well designed marketing ploy. “Giving your product away for free is not worth it because it undermines your brand value,” said branding expert Rob Frankel, saying people are attached to the idea of it being free, than the actual product itself.

Free giveaways are not anything new in the food industry. “It just feels good when you can get something for free and not have to worry about it coming out of your wallet,” Frankel noted. Dunkin’ Donuts and Panera Bread all have had free coffee and food promos last year. “In November, Starbucks gave away free cup of coffee to anyone who came in on Election Day. Have you taken a look at how Starbucks is doing now?” Last week it has announced it would shut down 300 stores, in addition to the 600 it already planned to close.

On February 24, IHOP will be offering a free shortstack to every customer to encourage donations (in place of the cost) for Childrens Miracle Network. The International House of Pancakes (IHOP) is a United States-based restaurant chain that specializes in breakfast foods and is owned by DineEquity. The chain had more than 1950 restaurants in all 50 states, the U.S. Virgin Islands, Canada and Mexico. Since 2006, IHOP’s National Pancake Day celebration has raised over $1.85 million. In 2008, over 1.5 million pancakes (12 miles high if they were stacked) were given to customers for donations.

Denny’s (“Denny’s Diner”) is a full-service diner/family restaurant chain in the United States. It operates over 2,500 restaurants in the United States (including Puerto Rico), Canada, Curaçao, Costa Rica, El Salvador, Jamaica, Japan, Mexico, and New Zealand). The resto chain is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock.

Today, Denny’s operates about 1,600 restaurants in all 50 U.S. states, Canada and Mexico. There are also about 578 Denny’s restaurants in Japan operated under a license by a subsidiary of Seven & I Holdings, seven Denny’s locations in New Zealand, and approximately 38 Denny’s diners in the United States. Denny’s headquarters is now located in Spartanburg, South Carolina, headquarters of the parent company Trans World Corporation that acquired Denny’s in 1987.

Denny’s was historically notable for offering a free meal to anyone on their birthday. The offer included a limited number of meal options from a special birthday menu. The promotional ritual ceased in 1993, though occasionally individual franchises will continue the tradition.

In 2008, Denny’s has ceased to be in the ranks among the top diner chains in the $83 billion breakfast market, whose top five firms — McDonald’s, Starbucks, Dunkin’ Donuts, Burger King and IHOP — accounted for 22 percent of the volume. “A lot of consumers have written Denny’s off their let’s-go-there list,” said Ron Paul, president of Technomic, a consulting firm.

Super Bowl XLIII was an American football game between the American Football Conference champion Pittsburgh Steelers (15–4) and the National Football Conference champion Arizona Cardinals (12–8) to decide the National Football League (NFL) champion for the 2008 NFL season. It was played on February 1, 2009, at Raymond James Stadiumin Tampa, Florida. It has an attendance of 70,774 and 98.7 million viewers. Pittsburgh earned its sixth Super Bowl win, thus securing sole possession of the record for most Super Bowl wins.

Retrieved from “https://en.wikinews.org/w/index.php?title=Denny%27s_Super_Bowl_free_%27Grand_Slam_Breakfast%27_brings_2_million_diners&oldid=1521034”

Manage Your Medical Practice Better With A Virtual Medical Receptionist

By Anika Andrews

Upon doing your research on the Internet on the many virtual medical receptionist system available out there — you will find that there are many of them that claim to be the best. On the other hand, some software and service may be offered for free. However, understand that there’s no such thing as a free lunch in this world. Getting a free system is definitely not recommended because there’s a great possibility that the sensitive data belong to your patients will be sold to a third-party.

Before you decide on one, there are many things that you should take into consideration. While price is one of them, it should not be the only factor. You want to make sure that the service you are getting can really help you, your medical staff, your patient, and ultimately help improve your revenue. You can use the pointers below to help you understand what functions and feature you should look for.

1. One of the main purposes to get a virtual medical receptionist is to help your medical practice provide a better service for the patients. In this case, you need a virtual receptionist that is both reliable and dependable. You should look for a system that can work day in and day out with no supervision at all. In other words, it should run continuously in providing service for your patients. It may not seem possible for you to get a system that allows your medical office to run 24 hours, but there is a company out there that can provide you with such brilliant solution.

[youtube]http://www.youtube.com/watch?v=NRBY41OuIvE[/youtube]

2. Ever wish that your medical staff can multitask better? If that’s on your wish list, you should then get a smarter virtual receptionist that can handle multiple phone calls at the same time. In the past, when your staff was too busy tending for patients, phone calls were left unanswered. It’s not uncommon as well for people to be put on hold for what seem like an eternity. Getting a virtual receptionist that can take many phone calls at the same time will erase that problem. As for the smarter part, getting a virtual medical receptionist that can speak in many languages will also be appreciated by your patients.

3. Do you want to organize your office better? If you have, in the past, had to deal with patients showing up for phantom appointments — since your staff may have forgotten to write them down accurately — you will love the benefit that a virtual receptionist can provide you with. Because everything is done automatically by the system, it does not leave any room for human error. What’s even better — you can retrieve the schedule records easily with a click or two of the mouse buttons.

These are just the some features that you should look for in a virtual medical receptionist. It’s recommended as well to get a system that comes with a patient appointment reminder system. At the end of the day, investing in a system that is designed to improve the satisfaction of your patients can only mean positive things for your medical practice — especially for your revenue.

About the Author: AngelSpeech offers a 100% maintenance free

virtual medical receptionist

system that is reliable, dependable, multi-lingual and can multi-task efficiently. It also comes with a patient reminder feature. Apart from the virtual receptionist, you can get a free trial on other services that the company provides as well, such as the

online appointment scheduler

.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=641860&ca=Medical+Business