Understanding The Role Of Digital Marketers

What Do Digital Marketers Do?

Digital marketing is an integral part of today’s business world, with most enterprises increasingly investing in it to reach and interact with their customers in the online space. But what exactly does digital marketing encompass? More specifically, what do digital marketers do?

Digital marketers are professionals responsible for driving brand awareness, lead generation, and various performance indicators through digital channels. These could be owned, earned, or paid media. The channels they use include corporate websites, social media, search engine rankings, email marketing, online display ads, and corporate blogs.

Digital Marketing Strategy

Before actioning any digital marketing tactics, there needs to be a carefully planned strategy. Digital Marketers must collaborate with team members and stakeholders to identify business objectives, develop a digital marketing strategy to achieve them, and monitor performance to make necessary data-driven adjustments. This involves a deep understanding of the company’s targets, their customer’s digital behaviour, and the different types of digital marketing channels.

Content Creation and Management

Content is a crucial component of digital marketing. Digital marketers create engaging content aimed at establishing a relationship with the audience, building trust, and influencing their purchasing decisions. Such content could be text, image, video, or audio, and should provide value to the audience, be relevant to the brand, and optimized for SEO. Apart from this, managing this content across various platforms is crucial, as is interacting with users who engage with the content.

Data Analysis and Reporting

Digital marketers must understand how to interpret data from different digital marketing platforms and use that data to drive marketing strategies. This could involve website analytics, social media insights, email marketing metrics, or customer data. Digital marketers use various tools to carry out such analysis, determining what works and doesn’t in their strategies.


Search engine optimization (SEO) and search engine marketing (SEM) are essential to any digital marketing strategy. They ensure that digital content is easily discoverable by users searching online. Digital marketers must understand how search engines work, how to optimize websites to rank higher on search engine result pages, and how to leverage search advertising to drive traffic.

Google Ads Remarketing

Google Ads Remarketing is a tactic digital marketers use to reconnect with individuals who have visited their website or used their app. Whether these users browsed products, added items to their cart, or just visited the website, remarketing allows marketers to strategically position targeted ads in front of these audiences as they browse Google or its partner sites, providing them with a personalized ad experience and encouraging them to return to the website.

In conclusion, digital marketers play a critical role in driving a brand’s online presence, fostering customer relationships, analyzing performance data, and adjusting strategies to optimize results. As technology evolves and consumer preferences change, these professionals will continue to be indispensable in translating business objectives into successful marketing strategies.