Understanding The Role Of Digital Marketers

What Do Digital Marketers Do?

Digital marketing is an integral part of today’s business world, with most enterprises increasingly investing in it to reach and interact with their customers in the online space. But what exactly does digital marketing encompass? More specifically, what do digital marketers do?

Digital marketers are professionals responsible for driving brand awareness, lead generation, and various performance indicators through digital channels. These could be owned, earned, or paid media. The channels they use include corporate websites, social media, search engine rankings, email marketing, online display ads, and corporate blogs.

Digital Marketing Strategy

Before actioning any digital marketing tactics, there needs to be a carefully planned strategy. Digital Marketers must collaborate with team members and stakeholders to identify business objectives, develop a digital marketing strategy to achieve them, and monitor performance to make necessary data-driven adjustments. This involves a deep understanding of the company’s targets, their customer’s digital behaviour, and the different types of digital marketing channels.

Content Creation and Management

Content is a crucial component of digital marketing. Digital marketers create engaging content aimed at establishing a relationship with the audience, building trust, and influencing their purchasing decisions. Such content could be text, image, video, or audio, and should provide value to the audience, be relevant to the brand, and optimized for SEO. Apart from this, managing this content across various platforms is crucial, as is interacting with users who engage with the content.

Data Analysis and Reporting

Digital marketers must understand how to interpret data from different digital marketing platforms and use that data to drive marketing strategies. This could involve website analytics, social media insights, email marketing metrics, or customer data. Digital marketers use various tools to carry out such analysis, determining what works and doesn’t in their strategies.


Search engine optimization (SEO) and search engine marketing (SEM) are essential to any digital marketing strategy. They ensure that digital content is easily discoverable by users searching online. Digital marketers must understand how search engines work, how to optimize websites to rank higher on search engine result pages, and how to leverage search advertising to drive traffic.

Google Ads Remarketing

Google Ads Remarketing is a tactic digital marketers use to reconnect with individuals who have visited their website or used their app. Whether these users browsed products, added items to their cart, or just visited the website, remarketing allows marketers to strategically position targeted ads in front of these audiences as they browse Google or its partner sites, providing them with a personalized ad experience and encouraging them to return to the website.

In conclusion, digital marketers play a critical role in driving a brand’s online presence, fostering customer relationships, analyzing performance data, and adjusting strategies to optimize results. As technology evolves and consumer preferences change, these professionals will continue to be indispensable in translating business objectives into successful marketing strategies.

Is Your Branding Strategy Working For You?


If you are using social media in your branding strategy, you will want to make sure that it is working for you and meeting your needs. Our social media marketing agency in Chicago IL is here to help you make a branding strategy that takes your social media impact to the next level. Here are five things you can ask yourself right now to gauge how well your current strategy is working:

  1. Is your business being set apart from the competition- your marketing needs to be set up so it is setting you apart from the competition and is helping you get noticed.
  2. Does it meet the needs of your target audience- your branding strategy needs to capitalize on what features and services you offer and how you can help your customers.
  3. Does it emphasize the unique features of your brand- there has to be something that sets you apart, whether it is prices, quality, selection, warranties, or something else.
  4. Is the experience with your brand memorable- the branding strategy that you use for your business needs to be one that helps customers remember your brand.
  5. Is it consistent with everything in your business– everything you say and do in relation to your brand needs to convey the same message and carry the same tone.

Contact Us for Help

If you need help with your branding strategy, be sure to give us a call here at Paul Gregory Media. Our social media marketing agency in Chicago IL is here to help you through the entire process, so you can be successful no matter what your niche market or industry may be. We have years of experience, so call us today to see what we can do for you!